Vlaemsch(), stands for Flemisch traditions, humour, design, simplicity, sensible, the surreal, no nensense,quality and solidity, and combines creativity with the highest level of quality: quality of design and quality of product.

Casimir works together with a team of international designers. Despite this divergence of nationalities, they all share Casimir's sense of humour, and his determination to break away from general, traditional styles. Although Casimir's own-label designs are traditionally manufactured by craftsmen, all Vlaemsch() designs are made industrially.