Samit Roy, a Visual Artist, a Design Entrepreneur and a Literature Enthusiast, has been working in the design and creative media industry for past 18 years. A multi-faceted visual artist, Samit combines his knowledge of design and user psychology within diverse media spaces, with artistic illustration skills and conceptual understanding of the socio-cultural environment. A poet with a graduate in literature and postgraduate in Film Studies, Samit's area of interest as a design professional lies in the cognitive of context-specific customer behaviour, and its eventual audiences, on design practice and the psyche of design users within the cyberspace. His constant attempt to nudge design practice enables him to create visually stunning and deeply insightful solutions for the target audiences, thereby providing an extra edge to all his designs, illustrations and artworks.