WE HELP YOU DESIGN USEFUL, USABLE, AND ENGAGING EXPERIENCES

Our UX services complement and extend our market research with direct observation and measurement of how your customers experience your products and services. We ensure market research and UX insights are carried through into the design.

With more than 150 UX experts, we are the largest user experience group in the world. A large global team provides a platform to conduct many projects simultaneously and consistently, reducing the overall time needed to run sessions. Our local experts provide a wealth of local knowledge which helps ensure your designs accommodate regional and cultural differences.

We have custom built UX labs in key markets where labs are standardized to deliver

consistent quality. When testing is required outside of the lab, we have unmatched mobile labs to create environments that mimic real life resulting in better data.

Read more at www.gfk.com/ux