Independent Financial Adviser Promotion

Unbiased.co.uk is the consumer brand of IFA Promotion, the organisation established in 1989 to promote the value and accessibility of independent financial advice to the public.

It represents around 9,000 firms of independent financial advisers across the UK, incorporating over 17,000 registered individuals.

These individuals hold over 22,000 incremental qualifications which are each individually verified by the awarding body.

IFA Promotion welcomes the prominent display of incremental qualifications and further developments into the credentials of independent financial advice.

IFA Promotion is sponsored by 28 leading financial institutions, and in the past 12 months, over 575,000 consumers and businesses used unbiased.co.uk to find local independent financial advice.

IFA Promotion believes Independent financial advice should be:

•Affordable. The option to take independent financial advice should be available, by right, to all- not just the wealthiest in society.

•Convenient. IFAs should be available in the location of the consumer’s choice, wherever they live in the UK.

•Transparent. It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.

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Registered Office: IFA Promotion Ltd, 90 St. Vincent Street, Glasgow G2 5UB. Registered in Scotland: No. 114606