True Mountain is a brand that produces performance outdoor apparel in the UK (Preston, Lancashire if you want to be exact). We only use materials and components sourced in the EU, and as much as possible comes from the UK.

We produce our products in smaller quantities than many of our bigger competitors. We don't think that bigger is always better. In our factory we can monitor quality and evolve product design in real time. At the same time we can develop skills in our production team that are in danger of being lost from the UK.

Given that Britain pioneered the outdoor industry, we think we have an important role to play beyond just making great products.