C3 Project: competition. cinematics. creativity.
The freeriders of the C3 Project are continually pushing the limits of what's possible on a mountain bike. But the group camaraderie of shooting for a film inspires as much creativity and progression as the focus and pressure of a slopestyle competition or enduro downhill. Seeing these riders in action, many ask, "Why?"
And that's why we gave this squad the name "The C3 Project" -- because three simple pieces of motivation drive these riders, and the progression of their sport: compeition. cinematics. creativity.
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- JoinedAugust 2010
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