TyK [Thought You Knew] is dedicated to helping women become more confident. Confident not only on their bikes, but in the rest of their lives. Cycling once freed women from the strict requirements of fashion, providing an excuse to untie their corsets and don bloomers rather than long skirts. The mobility that a bicycle brought to those women was even more empowering.

TyK’s pinups draw on that same tradition of empowerment through the personal mobility, while also letting women find confidence in the ownership of their sexuality. The experience of being the center of attention during their photo shoot does not fade when the lights go down and the hairspray washes out. Each woman carries her pinup self with her wherever she goes, into board rooms or bike shops.