This is Rubbish is a campaign about one thing, reducing the scale of food waste in the UK.

Did you know less than 40% of food waste is produced by households? Most people are surprised by this, so much attention having been given to households alone. We are interested in engaging people not as consumers but as powerful political agents and to get to the core of the 60% of food waste that is generated further up the supply chain.

Why not get your voice heard by writing a letter to your local MP and including a couple of our key messages. Or by sending our standard letter by snail mail to Dan Norris the minister in charge of food waste policy at DEFRA.

Our key messages are:

1. Less than 40% of UK food waste is produced by households.

2. We want to see all retailers obliged to report on the food waste they generate in their activities, with annual reports audited and publicised by an independent commission.

3. We want the government to introduce an obligation upon retailers to reduce food waste annually.

To find out more about us please follow the link to our website [right].