At SwaddleDesigns, we are focused on innovative, stylish, and quality baby products that help parents comfort and care for their baby. Each component is carefully chosen with passion and care for its color, texture, durability and visual appeal. We design with baby's best interest in mind and to help new parents. We hope you will join the hundreds of thousands of customers who have discovered and delight in using SwaddleDesigns products. Our products are offered in a multitude of patterns and colors to coordinate with any nursery or mom's personal style.