Senior marketing and sales executive with many moons of experience developing integrated go-to-market strategies that drive brand awareness, momentum and revenue for leading consumer brands. A leader in developing digital B2B and B2C initiatives and social campaigns that drive significant and qualified traffic. Experienced negotiator of strategic marketing relationships. Comprehensive experience in growing and directing both internal and external teams. Deep understanding of print and digital media, search engine marketing (SEM), social media, public relations, partnerships, promotions, merchandising, packaging, trademarks, retail training, grassroots initiatives, event sponsorships and trade-shows. Proven balance of creative, project leadership skills, financial acumen with an entrepreneurial spirit and team-building persona.

Specialties: Sustainable Business Practices, Social Media, Internet Marketing, Strategic Partnerships, Branding and Identity, Public Relations, Print and Digital Media, Packaging, Campaign Management