Steve Eisenberg has over 11 years experience in marketing, and project management. Additional expertise in managing virtual team members on project related to integrating digital media with broadcast television. Currently, he holds the elected position of Vice President, Marketing, for the Project Management Institute’s New York City Chapter. He also serves as a marketing and internet technology consultant for Fortune 1000 clients under an organization called Media Resource Networks, Inc. Seven out of the eleven years were spent with the Walt Disney Company. Steve has the ability to lead large, cross-functional teams on high profile projects to successful outcomes. He has an excellent track record of obtaining buy-in from internal and external customers to sponsor projects. Steve Possess strong facilitation and negotiation skills managing project resources and budgets. He also has experience in contract management as it relates to third party vendor relationships.

 

Here are some highlights from his career to date:

   

·Launched high profile internet web sites for the Walt Disney company including:

 

ABC.com, Oprah.com, Oscar.com, and ABC Sports online.

  

·Managed day-to-day account relationships with advertising clients such as, iVillage, General Motors, Barnes and Noble, Procter and Gamble. Pitched clients on marketing programs to increase the return on their investment, resulting in revenues of $1 million in the first year.

   

·Responded to producers of ABCNews.com requests for support for Good Morning America tie-in of Joel Siegel’s Scary Movie Contest enabling PC users to upload home videos by getting buy-in from Dell and Microsoft to contribute hardware/software resources in exchange for promotional consideration. Received citation and personal note from Michael Dell in recognition of the success of the project.

   

·Created on-line store for ABC Sports Online from scratch to liquidate merchandise they needed to sell, including setting up relationships with fulfillment houses and implementing new business processes. Led promotion effort for the store by setting up photo shoots, recruiting talent, working with AOL to develop on-line marketing materials

   

·Serviced 100 ABC-TV Affiliate Stations by developing and implementing digital marketing and technology standards for online services.

   

·Developed and executed an online Horse Racing section of ABC Sports online (on America Online). Obtained buy-in from senior management for on-air promotion to promote online horse racing content in conjunction with major sporting event programming.