For many organizations e-business is business as usual. But the real challenge is not building and running a web site. It is finding and connecting to customers.

Sociotoco is a new social media agency, launched by ISM eCompany (200 employees), one of the leading e-business solution providers in The Netherlands. At the Sociotoco business unit (6 employees) we aim to bridge the worlds of social media and CRM.

The people at Sociotoco and ISM eCompany are experts at designing and building communities, and maximizing the Return on Involvement.

The value of social links between organizations and customers is growing. Businesses create infrastructures for real conversations with consumers. Modern organizations in the 21st century are present where people prefer to be: in on-line social life, and they connect social conversations with customers to their traditional back office systems. This new paradigm has a name: Social CRM, the fusion of social networks and CRM (customer relationship management).

Sociotoco adds value to on-line social conversations between businesses and their customers. Together with our clients we aim to enhance consumer data, modernize communication, and involve customers in product and service lifecycles. To achieve this we work closely with marketing, sales, PR, support, and management.

Sociotoco specializes in programming interfaces to many social networks. We talk and listen a lot, but our code does so even more!

Contact our team to assist your business in connecting to your customers through coaching, free tools, and building a social presence.