Freelance Marketing Communication - Strategy, Art, Copy

www.idea.bigbig.com

'Ideas pertaining to marketing communications in any of its avatars' would summarise my main interests. Other interests include jazz, fiction, photography, film, metaphysics and extreme sports.

Research Conducted: 'The Planning and Implementation of Integrated Low Budget Marketing Communications' 'The diffusion of QR Code as a Marketing Tool' 'How digital technology has disrupted traditional approaches to Market Segmentation in the Creative and Media Industries' 'An Evaluation of the Major Challenges for International Marketers in Designing International Promotional Strategies' 'Oakley: A Brand Audit' 'Segmentation and Positioning of Amazon.com' 'The Starbucks Brandscape through the Pine and Gilmore Experience

Education:

MSc Marketing and Strategy, Warwick Business School.

Bachelors in Mass Media, Advertising Elective, St. Xavier's College.

Work:

1. Worked as a Trainee Copywriter at ‘UNO – The Idea Shop’, for the duration of the month of November 2004. Working in this small marketing communications agency afforded me the freedom to take part in all departments including planning, strategy, and client servicing. I worked on accounts such as Jasper International and Glaxo SmithKline.

2. Worked as a Trainee Copywriter at Rediffusion Dentsu Young & Rubicam, for the duration of the months of April and May 2005. This renowned agency is ranked fourth amongst agencies in India, and gave me insight into how a large organization works, as well as sharpening my creativity. I worked on accounts such as Franklin Templeton, ACC Cement, Colgate Palmolive, Taj Mahal Hotel, Airtel and Wyeth.

3. Worked as a Copywriter at Axis Direct for the duration of the months March and April 2006 in my summer break. Recruited by my college professor who worked here, this agency taught me the importance of networking and teamwork. It also taught me how to effectively deal with clients. I worked on accounts such as ICICI Bank, and ICICI prudential.

4. Worked as a Copywriter at SAI Advertisers since July 2006. This job has been the most productive till date, and I have released many campaigns for clients such as Central Bank of India, Central Railways, Western Railways and Mumbai Port Trust to name a few.