Serge Jespers is an Adobe Evangelist and longtime Web enthusiast. For more than 14 years he has been working with the latest Web technologies to develop award-winning online experiences, including projects for Belgium’s largest media company in support of numerous TV shows such as Idols, Big Brother, and Miss Belgium. After freelancing on projects for Sony Europe, Pepsi, Coca Cola, Playstation, MTV, ... for a few years he joined Adobe in 2007.Born and raised in Belgium, Serge now lives in the heart of San Francisco.