Marketing, Creative & Brand leader with 25+ years’ experience shaping strategy, building high-performing teams, and delivering measurable growth.

By combining strategic thinking with creative execution, I help businesses define who they are, connect with their customers, and deliver real commercial impact - whether through brand transformation, demand generation, or building internal marketing capability. I enable businesses to overcome challenges, outpace competitors, and achieve meaningful results. I believe every business has untapped potential waiting to be unlocked.

I’ve worked across SaaS, eCommerce, retail, tech, education, and not-for-profits - partnering with teams, founders, and boards to solve strategic challenges and drive change. I’m known for blending creative vision with commercial focus, and for leading with empathy, clarity, and collaboration.

Currently consulting through SKD, I support businesses on projects spanning brand strategy, customer journeys, value propositions, lead generation, digital transformation, and marketing leadership. I’m passionate about helping people and businesses flourish - and delivering work that makes a meaningful difference.

Always open to conversations about impactful opportunities, collaborations, and sharing insights.

The Mindset I Bring:

Some say it takes sheer willpower to drag yourself out of bed for a 6am trail run in the rain (in winter) - and they’d be right. That same grit, perseverance, and determination is exactly what I bring to my career too: the drive to keep pushing boundaries, even when it’s uncomfortable, to achieve the results that really matter.

That mindset has defined how I approach my work. I’ve built a career by stepping into businesses at pivotal moments and creating clarity, alignment, and momentum. I stay focused on outcomes - and bring others with me on the journey.

I’m often told I have a rare combination of strategic vision and sleeves-rolled-up execution - and I take pride in proving that true by delivering meaningful results.

In both work and leadership, I’ve found this mindset to be a super strength: seeing what’s possible, and keeping the business moving toward it.