Simejection mapping - The World’s First Projection Mapping on Real SHIMEJI Mushrooms -

vimeo.com/65277714

"Simejection mapping" is an user-experience based interactive installation which projects “Japanese Hirgana characters” on real food Shimeji mushrooms

and convert Hiragana characters.

When entered "Hiragana characters" are absorbed into Shimeji mushrooms,

choices of letter conversion come out from Shimeji.

(For example, if you enter the Japanese word "あめ(AME)" in Hiragana,

several choices of conversions such as "雨(AME=Rain)", "飴(AME=Candy)", and "編め(Weave)" come out from Shimeji.

www.youtube.com/watch?v=uN4RALRMFLw

Note: In Japanese, there are many words which are pronounced the same but use different characters.

Therefore, after entering the word, appropriate characters or combination of characters are selected from suggested choices.

This installation was exhibited as a promotion for a Japanese conversion application [Simeji] presented by Baidu for Android on April 27 and 28 for the Niconico HYPER MEETING 2, the event organized by the video-sharing site [Niconico Video] .

The name "Simeji" is derived from Social IME Entering "JI"(=letters).

Shimeji mushroom is an icon of the application. The Japanese pronaounciation of simeji and shimeji are the same.

Background of Developing "Simejection mapping"

Decision to produce this application was made because the web content "Simeji NEXT"

launched for the April Fool's Day received greater responses beyond expectation.

www.youtube.com/watch?v=uFisVnGfBsE