It’s time to Shake Up Your Wake Up with Farmhouse Breakfast Week from 22 to 28 January 2012

This year we're inviting mums to take the breakfast challenge - stay tuned for registration details from November.

Everyone can get involved in the celebrations though…

•Hold an event

•Offer a breakfast product promotion

•Try a quick and easy breakfast idea

•Visit www.shakeupyourwakeup.com for more

information or to list your event or promotion

Why eat breakfast…

•Breakfast eaters tend to be slimmer than breakfast

skippers(2)

•Eating breakfast can aid concentration and mental

performance at work and at school(3)

•It provides you with the nutrients and energy needed

for an active lifestyle(4)

•Research shows that breakfast eaters are less depressed

and have lower levels of stress than breakfast

skippers(5)

So whoever and wherever you are, join us and Shake Up Your Wake Up from 22 to 28 January with a healthy balanced breakfast.

Sources:

(1) IGD March 2010 - 1,061 consumers.

(2)Yungheng MA et.al (2003) Association between Eating Patterns and Obesity in a Free-living US.

(3) Several studies have shown that children who skip breakfast in the morning perform less well in problem solving tasks. Verbal fluency, creativity and the ability to recall newly acquired facts are similarly affected. Other studies show that adults who ate breakfast tended to work faster, made fewer mistakes in logic tests and had better memory recall compared with breakfast skippers. Study by Cognitive Drug Research, in conjunction with HGCA 2004.

(4) Farshchi et al (2004) Deleterious effects of skipping breakfast on lipid and carbohydrate metabolism in lean. healthy women. Proceedings of the Nutrition Society 63, 56A.

(5) Source: Studies carried out at the University of Bristol examined the breakfast habits of 126 volunteers between the ages of 20 and 79 and assessed their mental health, found that those who ate breakfast everyday were less depressed, less emotionally distressed and had lower perceived levels of stress compared with those who skipped the first meal of the day. Smith 1998.