Our story...

back in the year 1970.

california's dreaming.

hippie turns hip

before glamour digs its disco heels.

then hair really flips out.

geri cusenza, salon-starlet,

starts making waves

in her own sizzling fashion.

turning an amped-up invention

into a mane event:

the crimping iron.

electrifying the scene,

she and husband john

continue to spark a cult-following.

known to have blown the lid off creativity

for three-plus decades,

fearless styling

isn't a limp statement.

but a style uniquely, fiercely, feverishly

Sebastian.