The iconic brand Satya Paul is known globally for its signature prints, ingenuity of designs and a vivid colour palette, it is among the very few distinct labels, which have not just pioneered a category but have become the identity that defines an entire class.

Satya Paul’s evolution from a quintessential Indian designer sari label to a global brand for international couture is rested upon the intrinsic value, of proactive response to the entire universe it operates in and not just the fashion fraternity

The fluid form, flamboyant use of colors and experimental dash are key-defining elements that render the label a creative freedom to use the entire universe as a canvas, to churn out works of art and not just fashion garments.

Today, the multi faceted label has a varied range of extended product lines which comprises of saris, bridal wear; fusion and western clothing consisting of scarves, bags, men’s accessories such as ties, cufflinks, wallets, belts, writing instruments and fabrics.

Genesis Colors Pvt. Ltd. is the holding company of Satya Paul, the first Indian company to have ushered in the corporatisation of the Indian Fashion Industry. Satya Paul creations are retailed from 30 exclusive Satya Paul salons and boutique stores throughout India and overseas and can be ordered online.