Our cause is simple: to spread support amongst the Alzheimer’s community 1 bracelet at a time. With more than 44 million people suffering from Alzheimer’s worldwide and another 140 million family and friends providing care, we support these communities by donating 10% from every purchase to a network of charitable organizations. Can we get a Rivet Revolution Bracelet on every one of the millions of people affected by Alzheimer's? We are sure going to try! visit us at rivetrevolution.com