For most of our existence, people have known us as ReusableBags.com - the site that spawned the reusable shopping bag movement & raised awareness of the plastic bag problem. However, through our vision & and actions we've always been much more. To embody what we're all about, our store and proprietary line of innovative products are now named Reuseit.com (reuse it). The name captures the essence of our proactive spirit to adopting a reusables lifestyle. Of course, ReusableBags.com still exists as part of our information hub with more sites to come - each one designed to raise awareness and educate on a variety of specific consumption issues.