How Are You Experienced?

Rassak Experience is a marketing firm based in San Francisco. We focus on

Brand ID

Integrated Marketing

Brand Experience

Here's what we mean by this:

Brand ID / Story Development

Who are you? This is a hard enough question for many individuals to answer. It's more complicated when an organization must ask this question. Many factors come into play. Many stakeholders too. We help organizations answer this question by bringing together both business and customer perspectives--- and an intuitive feeling and thinking process. We'll GET YOU quickly, painlessly (you'll actually have fun working with us on this) and we'll translate your core essence into a powerful communications platform for you so that you can begin to get closer to your customer base and other key constituents.

Integrated Marketing

You've built your brand ... now you need to BUILD BRAND EQUITY, DRIVE SALES, CREATE A CUSTOMER COMMUNITY. This begins with a marketing plan. We can create one for you or work from your existing plan. We are "media agnostic" and "customer faithful". This means we're not wedded to any one form of marketing---e.g. a TV commercial or a banner ad or a PR campaign. Rather we go focus on where your customers are and what they're up to every day. We take an integrated marketing approach that gets you closer to your customer. The end-product might be advertising, a website, a promotional campaign, a series of marketing or distribution partnerships---it might even mean a new product.

Brand Experiences

Brand experiences are a unique form of marketing---hihgly customized to meet a critical communications challenge. We brand experience helps you reach and resonate with customers, the press, partners, or employees. Experiences are mysteries, stunts, speeches, shows, surprises, websites, search-engine scavenger hunts. They occur at retail, tradeshows, on the street, in cafes, at supermarket checkouts, through word-of-mouth, via blogs and community web sites. They're informational, entertaining, immersive, interactive. Brand experiences are a powerful form of B2C and B2B marketing. They bring you closer to key people and create long-term relationships.