Rad is a strategic advisor and award-winning professional in social and digital media, with over 18 years of experience in digital transformation and integrated communications across government and public sector entities.

He has advised clients such as Mubadala, ADNOC Gas, Silal, the Department of Energy, the Department of Finance and the World Future Energy Summit. His leadership in award-winning campaigns for Silal, Transco and the Fred Hollows Foundation demonstrates his ability to align creative execution with strategic objectives.

Rad specialises in digital marketing, emerging technologies and strategic storytelling, helping government bodies build agile, inclusive and nationally aligned communications strategies. His work spans the UAE, Saudi Arabia, Australia, Ivory Coast, and Jordan.

Rad is an accomplished industry panellist and moderator who has chaired numerous sessions across the UAE and Saudi Arabia.

Rad Arekat is the founder of the Middle East Social Media & Digital Association (MESMDA).