Atop a hill or slight gradient. With our elbows tucked. Chin tight to chest. Body to floor. This is how we roll:

Unformation (noun)

\ˌUn-fər-ˈmā-shən\

The communication of unusual, unneccesary, unformative, unrequested and unnerving data or untelligence to the unsuspecting or unwitting.

A nonsensical and carefully untargeted marketing campaign, with no end product other than mirth, warmth and confusion. An absurd crusade of strange tirades against the mundanity of everyday inertia; it is a call to arms for a better world; it is a showcase for irony, irreverence and irrelevance; it is an art project, an exercise in obtuseness and simultaneously nothing at all and everything and anything you want it to be.