Italian clothing brand for men and women.

WHO

Freestyle artists and clothing enthusiasts joining head, heart and hands.

We enjoy the fashion world. We love creative design.

WHERE

In Florence, the cradle of Italian art. Prince of Joy combines this artistic flair to today's pop and streetwear culture.

WHY

To wear emotions and send messages. What we wear is what we say to those around us: every Prince of Joy t-shirt has a story to tell.

Sharp, soft, eye-grabbing or stylish, our designs are twentyfour-seven.

In addition, every item comes with its own packaging for daily use.