As the Director of Social Media at H&R Block, Scott leads the efforts to create compelling and useful content and interactions with customers.

Prior to H&R Block, Gulbransen launched social media at Applebee’s, the world’s largest casual dining chain and its social media and digital content strategy. With over 16 years of experience as a marketing communications professional, Gulbransen leads a small but nimble team already responsible for creating a robust and far-reaching social engagement channel for Applebee’s and its franchise community. A strategic thinker and business problem solver, Gulbransen has worked for some of the world’s top brands including Intuit’s TurboTax where he spent almost 10 years leading communications and social media for the software company.

In addition to his professional accomplishments at the corporate level, Gulbransen is also a prolific blogger recently named as one of the Top 50 Daddy Bloggers in the US by Cision. Gulbransen was ranked #21.

Prior to his gig at Applebee’s, Gulbransen was a member of the TurboTax communications and social media team. Scott has helped the TurboTax team launch and sustain the brand’s social media platform. He also drove and was responsible for the launch of TurboTax’s successful content strategy. Recently, he launched one of the most significant social media campaigns in the brand’s history with the @TeamTurboTax Twitter project.

Gulbransen was instrumental in reinvigorating the Quicken brand almost entirely through the use of social media and, particularly, Twitter. By engaging with customers and influencers who talk about personal finance on Twitter, he and his team helped Quicken Online grow from just 200,000 users in October 2008 to over 1.4 Million in just 10 months. This led to a more focused look at the personal finance space for Intuit and, ultimately, the acquisition of Mint.com.

A former print journalist, who, after realizing his paychecks from the newspaper industry weren’t going to get much bigger, turned to the Dark Side – public relations. After working in both college athletics and inside mid-size agencies, he joined Intuit in 2000 and Applebee’s in 2010. He is a graduate of the University of Nevada, Las Vegas (UNLV) and is the married father of five kids.

Despite his busy personal and professional life, Scott is a digital native who never strays far from social networking. To hassle Scott, or to tell him how great you think he is (or not!), email him at scott@scottgulbransen.com, add him to your Circles on Google+, or ping him on Twitter at @sdgully.. Scott also is a contributor for Technorati, the hot Dad’s blog EveryOtherThursday.com