The Public Relations Association of Uganda (PRAU) was founded in 1976 as an umbrella organization of all public relations practitioners and professionals in public and private institutions in Uganda

Vision

Be the leading PR professional association in Africa through enhanced ethical practices and excellence.

Mission

To nurture professional and quality practice of public relations in Uganda.

- To encourage and promote the development of public relations professionalism and practice in Uganda through training, apprenticeship and assemblies.

- To provide counsel and consultancy on public relations manpower, development and operations to national institutions, organizations and any other interested parties.

- To act as a clearing house and reference center on public relations personnel recruitment and assessment.

- To instill and maintain a high degree of professional integrity among members as prescribed by the code of ethics.

- To organize / arrange meetings, tours, lectures, discussions, conferences and seminars for practitioners and/or management or both to enable them exchange views, ideas, experiences information etc in the interest of the profession.

- To publish periodically a bulletin containing information and news of general interest for circulation to members.