Petar Pavlov, who holds a degree in Design & Visual Communications from Accademia Italiana, was part of McCann Erickson's team as a designer for three years. The work that he did there for clients such as Coca-Cola, Fanta and Bacardi amongst others, helped him develop his own design process, a combination between strategic and visual thinking.

He currently holds the position of Research & Development Director at the same agency, where he provides innovative solutions by blending design, technology and science together.