O'Coffee is a major producer of coffee in Brazil, located in Pedregulho, Alta Mogiana region in São Paulo State, the only one with an extensive range of products. It is also one of the first Brazilian companies to produce specialty coffees.

In Alta Mogiana, a traditional production area of the best coffee in São Paulo due to its favorable altitude, climate and temperature conditions, O'Coffee has six coffee farms: Nossa Senhora Aparecida farm, São José farm, Santa Adelia farm, Santa Rita farm, Santa Maria farm and Fazendinha.

Together, the coffee farms have more than four million coffee trees, with half of its area being irrigated. On average 35,000 bags of coffee are produced with different terroirs and different characteristics. O'Coffee also works to create flavor profiles according to customers preference.

With selective, manual and mechanical picking and a modern preparation center, 20 different coffees - including various natural, pulped natural (semi-washed), demucilaged, fully washed, micro-lots, nano-lots and blends, are marketed and later tasted by the most demanding consumers in countries around the world. Currently the Bourbon variety of coffee, Catuaí, Obatã and micro-lots and nano-lots are the most sold.

O'Coffee makes part of the Agricultural and Livestock Division of the Sol Panamby Group that in addition to coffee is composed of Nelore cattle breeding, Dorper sheeps breeding, sugar cane plantations, eucalyptus, soybean, banana and Maremma sheepdog breeding.