NEW SIMPLICITY

An exhibition of simple design now

‘Nature does not multiply things unnecessarily: that she makes use of the easiest and simplest means for producing her effects; that she does nothing in vain, and the like’ - Galileo

New Simplicity showcases the work of both established and emerging international product designers, all unified by a shared belief in the pursuit of simplicity. Featuring celebrated designers such as Jasper Morrison and Sam Hecht, alongside a new generation, the exhibition presents classic simple design combined with many new objects, which exploit the latest Rapid Manufacturing technologies. New Simplicity opens on 24 July at 203 Brompton Road, London and runs until 8 August.

The designers in the show are: Alex Hulme, David Sutton, Industrial Facility (Sam Hecht and Kim Colin), Jasper Morrison, Jochem Faudet, Jon Harrison, Luka Stepan, Mathias Hahn, Min-Kyu Choi, Oscar Diaz, Thomas Wagner.

The exhibition is curated by Nuno Coelho.

Showing at: 203 Brompton Road, London SW1

23 July – 8 August 2010

Private View: 23 July 2010

Admission free