Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author of Windmill Networking: Understanding, Leveraging and Maximizing LinkedIn, frequent speaker at social media events, and an avid blogger, Neal is President of Windmills Marketing, a social media strategic consultancy in Orange County, California, and has led social media strategy creation and educational programs for a range of companies ranging from Fortune 500 to Web 2.0 startups. Windmill Networking is quickly becoming a powerful online resource for social media strategy and advice.