VISION

Developing Malaysia as a world class tourist destination.

MISSION

To work with all industry players to put the tourism industry as a facilitator for sustainable economic growth.

NATIONAL TOURISM POLICY

Making the National Tourism Industry as a main sector, sustainable, viable and valuable in contributing to national development.

OBJECTIVE

•To increase the contribution of tourism to the country economy.

•To empower rural communities through the rural tourism activities.

•To facilitate 1Malaysia development through tourism.

FUNCTION

•To formulate a national tourism policy to achieve the vision, mission and objectives of the ministry.

•To implement policies relating to growth and development of the tourism industry.

•To coordinate, monitor and evaluate the effectiveness of tourism programs and projects.

QUALITY POLICY

Ministry of Tourism is committed to the delivery of excellent tourism services to the customers based on MS ISO 9001:2000.

Ministry of Tourism always makes improvement continuously on the Quality Management System to improve the effectiveness of the implemented system.