In 2009, born again peleton Keith Carby came up with the idea of inviting a group of like-minded executives from the financial services industry to take part in one of life’s great challenges - to cycle the length of Great Britain and to raise money for worthy causes.

His goal will be achieved in early October, when around 20-30 industry leaders, under the ‘Moneyspinners’ banner, will complete a 10-day ride from Land’s End to John O’Groats.

All team sponsorship raised through Moneyspinners will go towards the 2009 nominated charity – Naomi House Children’s Hospice, providing respite care, terminal care and bereavement support for children and families from across the south of England.