MEDEA Collaborative Media Initiative is a ten year initiative at Malmö University, Malmö, Sweden, focusing on new media and co-production. The idea is to experiment with new forms of representations of knowledge and with new models of innovation within the field of new media. The work is practice-based and carried out in the form of co-production with actors outside academia – companies, organizations, artists, citizens etc. A special focus is put on the development of new creative practices and on new public spheres.