About Us

As one of China’s leading sports brands, Li Ning Co., Ltd. possesses great potential in brand marketing, research and development of products, designing, manufacturing, distributing and retailing. Our company features exclusively sports and leisure products of LI-NING brands, including footwear, apparel, accessories and equipment.

The successful adoption of the outsourcing manufacturing coordinated with franchised distributing has enabled our company to establish an extensive supply chain management system as well as a network for distribution and retailing in China. Besides, our group directly runs retail stores, in hope of marketing LI-NING brand to more consumers.

With LI-NING as its core brand, our group adopts a multi-brand strategy so as to forge its own path to greatness, that is:

1. Distributing sports products under its Z-DO brand via hypermarket channel;

2. Manufacturing, marketing, distributing and retailing outdoor sports products under the French brand AIGLE in China with the exclusive right granted by Aigle International S.A with which it has set up a joint venture;

3. Engaged in production, research and development, marketing as well as sale of table tennis and other sports equipment under the Double Happiness brand controlled by its affiliated company in which our group holds 57.5% interest;

4. Developing, manufacturing, marketing, distributing and selling the licensed products of Italian fashion sports brand - Lotto in China granted by Lotto Sport Italia S.P.A.;

5. Engaged in the research and development, manufacturing and sale of professional badminton equipment of Kason brand.