META.WORKS

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META (ex Kraft-fo-lio) is a cre-ative bu-reau work-ing across bor-ders and dis-ci-plines. It consists of Egor Kraft, art director and in-ter-dis-ci-pli-nary artist and includes his collaborations with colleagues and professionals in a wide range of vi-sual dis-ci-plines. META’s approach could be de-scribed as ‘transter-ri-to-ri-al’, as it is often applied while work-ing across the ar-eas, ie. art, de-sign, mu-sic, fash-ion & me-dia. Experience of working across a wide range of media in ad-di-tion to a to-tal in-volve-ment in to-day’s cul-tural vibe are key as-pects for META in the process of de-vel-op-ing cre-ative so-lu-tions and search-ing for the new strate-gies to deal with to-day’s cre-ative de-mands at vi-sual-aes-thet-i-cal, con-cep-tual & so-cio-eth-i-cal lev-els.

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