At present I am heading the design team of ET Magazine, Sunday edition of The Economic times, as Chief of Design. Main responsibilities managing macro- and micro-editorial design of this leading business magazine. This involves interpreting and analysing stories and deciding the display accordingly. Designing and planning covers and graphics. Directing and assigning illustrators and photographers.

As a passion, recently I executed a few video projects for corporates like Organic India, International Finance Corporation, Inox Kitchens, etc.. Handled various parts of the process from creating storyboards & getting the script ready to videography & video editing.

I got a chance to design and produce a magazine for SAP called Digitalist for a couple of years. Redesigned the Hindi language newspaper Rajasthan Patrika. Managed to create a User Interface for Nirula's restaurant. Designed several interactive websites for Satyam infosystems. Worked on various projects like designing of digital docks, presentations, corporate profiles, brochures, coffee table books and financial reports.