The mission of the James River Association is to be guardian of the James River. We provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources. We achieve these goals through four core programs: Watershed Restoration; Education and Outreach; River Advocacy and our Riverkeeper program

JRA was established in 1976 by a group of concerned citizens living along the James River. Today, this member-supported nonprofit organization helps people of all ages enjoy, appreciate and protect the beauty and health of the James River for future generations to enjoy.