Director and producer with more than ten years of experience. Finished producing the first season of Bake Off Uruguay last September. Until the end of July of 2020 I worked as an executive producer for the Mexican production company MR. Woo. based in Mexico City, however, due to the international health emergency, I was unable to continue with my contract .My immediate previous job was as an executive producer for ABInBev Bavaria and its Poker beer at the advertising agency Doyle Dane and Bernbach, where I was in charge of producing different projects from tv commercials to print advertising and radio promos. . I have directed and produced tv commercials, advertising pieces and brand content for different brands such as Home Center, Coca Cola and Bancolombia, as well as the Vivian Pellas Hospital and Banpro in Central America. I did my film studies at Los Angeles City College in California USA from the year 2000 to 2004. When I returned to the my country I worked as a marketing and advertising assistant for Warner Bros. Pictures in Colombia and at that time within Cine Colombia (the biggest movie exhibitor in the country). In this position I had under my responsibility the management and execution of budgets for the launch of films, among which the following stand out: Batman: Inicia; Harry Potter and the Prisoner of Azkaban; Troy; Syriana; Habana Blues, among others more than thirty-five titles of all genres.

Two years later I changed from distribution to start producing audiovisual products for film and television. At Caracol Televisión I worked as a first assistant director for the programs “Who wants to be a millionaire?”; "Criminal"; "Nobody is eternal in the world;" and "The Challenge 2012", among others. I did one of the first marketing studies for Colombian cinema with the film Adiós Ana Lisa by the production company Lola Amapola, starring Robinson Díaz and Adriana Arango. I also designed the advertising campaign for the first version of Dago García's play Infraganti.

Later, in the city of Cúcuta, Colombia I designed and optimized processes and created new content for channel 10 Telmex and I also continued producing commercials for Caracol Televisión, working with important brands and making more than 300 different references. For two years, from 2015 to 2017, I served as an executive producer at Metro Studio Films. Metro Studio is the production company for Tecnoquímicas laboratory, one of the main advertisers in the country with well-known brands.