Joe Polish is a business strategy consultant and marketing expert who has helped thousands of entrepreneurs become successful.

Joe Polish is the founder and President of Piranha Marketing, Inc. Considered to be one of the most effective direct-response marketing experts in the world, Joe made his name teaching other entrepreneurs the marketing techniques and business strategies that came directly from his own “real world” work experiences.

Joe began his career as a carpet cleaner with a high school friend and just $1,500 (his entire savings) in start-up capital. He soon realized that with an unmotivated business partner and limited knowledge about carpet cleaning, his business was destined to fail. But after a difficult company “restructure” and some intense hard work, Joe’s business started to take off.

His success was jump-started by testing and implementing new strategies that were influenced through the teachings of successful marketers, Gary Halbert and Dan Kennedy. With his newly acquired marketing knowledge, Joe developed his now-famous “Consumer Awareness Guide™.” He called it the “Consumer’s Guide to Carpet Cleaning” and used it to educate his consumers on what to look for when hiring a carpet cleaning company. Using this and other tactics to market his carpet cleaning business, Joe turned his small investment into a multi-million dollar success.

Fascinated by his accomplishments, other carpet cleaning business owners began seeking Joe’s advice about his philosophies and the marketing methods he used to become successful. In response, Joe founded Piranha Marketing, a business strategy consultant and marketing services firm headquartered in Tempe, Arizona. Piranha Marketing started out providing marketing recommendations to carpet cleaning professionals and quickly grew into what is now a well-known marketing strategy firm for all industries.

Throughout his career, Joe has had the opportunity to meet, speak with and has even been hired as a business strategy consultant by some of the world’s most famous marketers. The wisdom and knowledge that he gained was truly priceless. That is why Joe founded The Genius Network, a series of one-on-one interviews with brilliant business strategy and marketing experts like Dan Sullivan, Sir Richard Branson, David Bach, John Carlton and Bill Phillips. In true Joe Polish style, he created yet another way to share his knowledge with others, however, this time the words were straight from the mouths of the geniuses.

Joe has been a featured speaker at conferences throughout North America, and has shared the stage with world-famous marketing experts. Joe has also been the subject in numerous magazines and on television (ABC’s 20/20) as an advocate for ethical advertising.

Joe's achievements in direct-response marketing have made him one of the most respected, well-known business strategy consultants in the world. For Joe, however, true success is measured by the thousands of business owners worldwide who have implemented his integrated advertising, marketing, and business development systems into their own businesses. His ELF Marketing™ philosophy teaches that businesses should be Easy, Lucrative and Fun, not HALF (Hard, Annoying, Lame and Frustrating). Joe’s ability to connect people, ideas and information is truly an asset to the industry.