I have always been hungry, for food and life.

When I was 16 years old, I had the swedish junior record in bowling, four series, score 1010. This made me believe that practising and focusing can get you anywhere in life. This is something I still bring with me in my mind and career.

Young, and high on life, my 24-hour energy never seemed to stop and in my early twenties, I started some of Stockholms most visited underground clubs. When the digital revolution started, it felt natural for me to join it as soon as possible. Here I got more into the buisness side, but always with a creative mind. I founded a company called Digerati(today Netconnect), which was one of the first swedish company for internet-meeting platforms.

When the days of glory for IT was over, it was time for me to move on, but this time back to basics: I started working with food. I had seen the non-wellness of many people in the IT-buisness, and I felt I could really make a difference and make money of it. I started LättRätt, which delivered healthy food to over 200 companys in Stockholm.

After some time I closed LättRätt down, after running it with a partner, though I wanted to start my own buisness.

This was the beginning of a new era in my career, and the start of what I do today, under the brand World Of Wismar(WOW), which is a hard-to-define-buisness; but if I have to, I call it a agency; crazy, creative, challenging, and specalized in food.

WOW has been working with the largest brands and companys in the swedish food industry; ICA, Pro Viva, Fazer, Zeta, Quorn, OBH Nordica, Pauluns, Recept.nu, Valora trade, Bonnier fakta, Fitnessförlaget, LRF media, Ancrona, TV4-gruppen, OTW, Arla, Sales support, Sibylla, Risenta, Expressen, Hälsans kök, Star PR, Wendelfalck, PS communication, SATS and many more.