ItsHot.com is an online diamond jewelry and watch retailer with a showroom in New York City's diamond district. The company offers men's, women's, and children's genuine diamond jewelry and watches for up to 80% less than the manufacturer's suggested retail price. www.itshot.com

also custom designs diamond jewelry and is responsible for much celebrity bling, including that of Snoop Dogg, Ja Rule, and Kim Kardashian.