About IGWT...

 

  

Shana Tabor, a New Hampshire native, relocated to NYC shortly after graduating high school. After receiving a degree in jewelry design from FIT and gaining professional experience by hand crafting unique pieces along with mass market design, Tabor realized her burning desire for something more fulfilling. In 2003, Tabor threw caution to the wind (along with her professional career) and by 2004 she had started her own collection of jewelry aptly named In God We Trust.

 

By 2005, In God We Trust saw steady sales, a growing clientele, and high demand for Tabor’s cutting edge designs. It was at that point, with the loving guidance and financial help of her brother, toy designer Nate Tabor, that Shana was presented the opportunity to open the first retail location of In God We Trust in Brooklyn, New York. During late 2005, Tabor added apparel to the mix, and was hand-producing multi-pieces of each style on her own. After realizing success in the apparel market, Tabor began manufacturing the apparel collections on a small scale in the local NYC garment district. In 2007, Tabor expanded to include a location in SoHo, then in 2008 added a location on Manhattan’s Lower East Side, and the most recent addition was in 2009 with the latest location of the In God We Trust mini-empire in Greenpoint, Brooklyn.

 

Inspired by everyday life, Tabor’s collections, whether clothing, jewelry, or interior design, embody her traditional New England upbringing, along with her obsession with collections, everything vintage, and her irreverent, often dark-witted humor.

 

Since its inception, In God We Trust has evolved into a multifaceted brand, comprised of both men’s and women’s, jewelry and accessories, private label collections, three brick and mortar locations in New York, a full ecommerce website, as well as the newest collection "Let's get serious" consisting of custom-made commitment and wedding bands.

 

Going against the grain of most brands, In God We Trust prides itself on manufacturing all of their designs exclusively in the USA. Currently all design and production of the In God We Trust jewelry collections is done in-house in Greenpoint, and the apparel collections are produced either in the NYC garment district, or in-house at their Greenpoint Studio.

 

Tabor continues to be a strong supporter of other brands that have like-minded business goals. With this in mind, Tabor stocks the In God We Trust locations with other designers coinciding with her homespun aesthetic, such as The hill-side, Billy Kirk, and Maxx and Unicorn. Relationships such as these have also allowed IGWT to participate in creating exclusive and exciting collaborations with other designers and artists.

 

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Stop by and say hi!

 

265 Lafayette Street

NYC 10012

212.966.9010

 

135 Wythe Ave

Brooklyn NY 11211

718.388.2012

 

70 Greenpoint Ave

Brooklyn NY 11222

718.389.3545

 

InGodWeTrustNYC.com

 

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