The Australian Open generates masses of data.

IBM® helps make sense of it.

For a critical two-week period every January, business solutions from IBM enable Tennis Australia to dramatically scale its organisation to manage huge spikes in web traffic, collect and collate data from multiple sources, and provide a seamless online experience for millions of people worldwide.

Our solutions have evolved year on year to find new ways to engage fans.

In 1994, IBM introduced the courtside radar gun, which captures the speed of a serve and immediately displays the information courtside.

In 1996, the official Australian Open website was launched. By 2010, over three million people watched online as Roger Federer served to win the tournament.

This year, IBM is helping to open-source the Australian Open by harnessing the vast amounts of data generated by people online, to take the fan experience to the next level.

IBM’s ability to bring data together to build a meaningful experience has its applications well beyond the tennis. In an age in which business data comes from an ever-increasing number of sources, IBM has the expertise and experience to help organisations collect, manage, store, secure, analyse and drive business value from information.

For more information on how IBM can help organisations capitalise on data, visit ibm.com/australianopen