A new film about Johnny Cash and his former personal manager, Canadian Saul Holiff.

Prior to becoming a filmmaker, Jonathan Holiff was president of The Hollywood-Madison Group--a leading entertainment-marketing agency in Los Angeles.

From 1993 to 2005, Jonathan hired hundreds of stars including Martin Scorsese, Dennis Hopper and Jessica Simpson for Fortune 500 companies such as General Motors, Procter & Gamble and Sony Electronics.

An authority on celebrity endorsements, Jonathan has been retained as an expert witness in court cases involving celebrities, and has been profiled by media in the U.S., Canada, England, Germany, Australia, and Japan.

Jonathan got his start in public relations. In the mid-1980s, he managed the music division for a leading Toronto entertainment PR firm. From there he went on to a successful career as a television producer on both sides of the border.

Jonathan produced live television, awards shows and music specials. For seven consecutive years, he was a producer on CBC's The NHL Awards, and has since worked on television shows broadcast by FOX, CBS and TBS.

In 1992, Jonathan joined the William Morris Agency in Los Angeles. Recognizing that advertisers needed help identifying and securing celebrities for endorsements, Jonathan left the company to form The Hollywood-Madison Group.

Jonathan’s techniques for analyzing celebrity endorsements are profiled in Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (McGraw-Hill 2003). This textbook is in use at more than 100 colleges across the United States.