Halverson Group specializes in studying how businesses are set up to serve their customers, how consumers engage products and messages, and how well employees deliver the promised brand experience. We dig deep to reveal hidden patterns, beliefs and unmet or unarticulated needs—whether it takes setting up cameras and microphones, employing mobile eye tracking technologies, recording employee activities through field observations or journals, conducting customer exit interviews, or mining and analyzing existing data in unique ways.

As an independent external research agency, our goal is not to sell specific solutions.

Our focus is on uncovering and pinpointing high impact opportunities for our clients to grow sales profitably—whether it be optimizing current systems, configurations, and promotions, or identifying the design requirements for new service and retail solutions.