The Nevada City based Grass Roots Record Company, founded by Marc Snegg in 2006, is not just a record label. A label is something you place on top of an object to define or categorize it. GRRco is a company, made up of some of today’s most compelling and talented artists and business people. GRRco is built on the fundamental ideas of the beauty and power of music, art for its own sake, and the potential for real individual and social change. GRRco is about getting radical.