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There are so many brands on the market. Only very few become as successful as the GORE-TEX® brand and manage to establish themselves permanently as global players. Intensive communication with retailers and end-users has also helped make the GORE-TEX® brand synonymous with high quality functional products. It is also a prime example of a successful “ingredient brand“, which is when a product component has its own identity and becomes one of the main reasons for buying the product. Today, in Europe alone over 25,000 points of sale offer the latest product innovations, such as the highly durable GORE-TEX® Pro Shell products, consolidating Gore’s position in the market which, right from the start, was characterised by enormous innovative strength and a vigorously pursued quality driven strategy.