Over time, cultural acts have been analyzed according to sets of objective models and standards which have stated what`s valuable and what is not. The elites tend to forget that people think, feel and react in different ways. According to them, culture is meant for, seemingly, very few groups of people who have acces to these standards.

Ginger Group is a project designed by people who believe that cultural acts can be interpreted by each person according to his own intelectual and emotional structure. Anybody can take part in a cultural activity by sharing their own views on a certain cultural act.

The purpose of the project is to sustain and promote people, ideas and cultural acts in order for them to reach a wide range of public.