• Aspiring marketing technologist with 5 years of progressively responsible experience in enrollment marketing and digital advertising with a proven track record of developing and executing marketing, communications, and social media plans

• Experience managing digital marketing efforts and analytics, including online advertising and email marketing.

• M.S. in public relations from the S.I. Newhouse School of Public Communications.

Experience with display side platform digital advertising, Google AdWords, and Facebook advertising

Experienced with

• interpreting digital analytics to evaluate the effectiveness of integrated (digital, social, print) marketing campaigns, improving web usability, understanding visitor behavior, and achieving measurable results.

• producing strategic written/multimedia content for and managing digital/social media presences.

• Certified in Google Analytics and AdWords

E-mail: geoff@geoffbcampbell.com

Website: geoffbcampbell.com